KIDOLO - Celebrating little humans and the grown ups who raise them.

We couldn't be happier to be featured on the KIDOLO blog this week. Head over there for a glimpse behind AXL Brand...and other amazing brands too! 



Hey everyone! I thought I'd introduce myself to all the new folks here. I'm Ryan, the founder / owner of AXL Brand, here in beautiful San Francisco. That's me in the middle, surrounded by the two reasons I started AXL Brand: our 3-year-old, Gemma, and 4-year-old, Anderson. As new parents, we loved simple, modern basics and started dreaming of designing our own...with a strong commitment to manufacturing locally (here in San Francisco!) and using GOTS-certified organic cottons. As a former environmental scientist, creating an eco-friendly line is a top priority!
A little more about me...I'm into motorbikes, fly fishing and fixing things (house, cars, bikes...anything, really) and, of course, spending lots of time with my kids. If you've followed us for a while, you've probably noticed that Anderson and Gemma couldn't be more different...he came out all cars, trucks and sports...she came out dressed in pink, dancing and dreaming about princesses. They're the most amazing kids and I'm extremely thankful for being able to raise them while growing this company...something that wouldn't be possible without the unwavering support of the woman behind the kids and me (thanks, Jessica!). It's been an incredible experience so far and I can't wait to show you all what's next!
One of the most rewarding parts of being in this business is seeing your amazing babies in AXL! Please feel free to tag us (#axlbrand) to share your stories as it makes our day.
. a thanks to all of you who actually read all of that, please enjoy 25% with the code GREEN2016...through the end of the weekend!


NCW Magazine Finalist

We are proud to announce that AXL Brand's Cobalt Henley Jumper has been selected as a Finalist for the NCW Magazine 2015 Eco-Excellence Awards! If you could spare a moment to vote, we would really appreciate it, (hint...we're in the bottom row)!

September 22, 2014

Award ›   Basics ›   Modern ›   Organic Cotton ›  

Natural Child World - 2014 Eco-Excellence Awards

We are proud to announce that AXL Brand has been selected as a Finalist for the Natural Child World 2014 Eco-Excellence Awards! We'll be celebrating with giveaways in the coming weeks, so stay tuned to our social media outlets...thank you all for your support! 

Vote here!

April 20, 2014

Award ›   Basics ›   Modern ›   Organic Cotton ›  

AXL Brand Wins Cribsie!

AXL Brand is proud to announce that we have been selected as a 2014 New Arrival Award winner! The Cribsie Awards recognize the best products, services and websites for babies and tots. Needless to say, we're pumped! 

The New Arrival Award is awarded by the prestigious Cribsie Academy, which includes some of the most influential experts, retail professionals and celebrities in our industry. For more information and to view other Cribsie award winners, we encourage you to visit their site here

Fit Guide

While babies come in many shapes and sizes, our apparel only comes in six (see table below). Our items are snug fitting; we suggest ordering a size up if your baby is on the heavier or longer side of normal.


Size NB   6M 9M 12M 18M 24M
Length (inches) Up to 20 20 to 23 23 to 26 26 to 29 29 to 32 32 to 36
Weight (pounds) Up to 13 13 to 16 16 to 20 20 to 23 23 to 26 26 to 32