News

Renegade Craft Fair

Super excited to be at Renegade Craft Fair this weekend in San Francisco! We're sharing a booth with neve and hawk so come say hi! Nothing over $30 on our end!

Gray Palette

A gray palette. Definitely a favorite around here. Thanks for the pic Apphia Michael!
 

Oh Belly!

And then, there's this belly. Thanks for the cutest shot of your babe in our onesie, Rebecca. This is just beyond cute.
 

Hint of Mint

Sometimes it's missed, so I thought I'd remind you. All of our pieces are made in San Francisco using 100% organic cotton. It does take a little bit longer to produce, but it's worth it. Plus, they really are perfect for your babies. Here we have our Mint Striped Tank Bodysuit and our Mint Henley Jumper. Each with a hint of mint!
 

Keeping It Simple

Keep it simple. Miles in an AXL Brand original Storm Bodysuit that pairs nicely with Briar Handmade bonnets. His big sister Jane is doing a swell job coordinating their outfits! ?: Amanda Jane Jones. 
 

KIDOLO

KIDOLO - Celebrating little humans and the grown ups who raise them.

We couldn't be happier to be featured on the KIDOLO blog this week. Head over there for a glimpse behind AXL Brand...and other amazing brands too! 

 

Introduction

Hey everyone! I thought I'd introduce myself to all the new folks here. I'm Ryan, the founder / owner of AXL Brand, here in beautiful San Francisco. That's me in the middle, surrounded by the two reasons I started AXL Brand: our 3-year-old, Gemma, and 4-year-old, Anderson. As new parents, we loved simple, modern basics and started dreaming of designing our own...with a strong commitment to manufacturing locally (here in San Francisco!) and using GOTS-certified organic cottons. As a former environmental scientist, creating an eco-friendly line is a top priority!
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A little more about me...I'm into motorbikes, fly fishing and fixing things (house, cars, bikes...anything, really) and, of course, spending lots of time with my kids. If you've followed us for a while, you've probably noticed that Anderson and Gemma couldn't be more different...he came out all cars, trucks and sports...she came out dressed in pink, dancing and dreaming about princesses. They're the most amazing kids and I'm extremely thankful for being able to raise them while growing this company...something that wouldn't be possible without the unwavering support of the woman behind the kids and me (thanks, Jessica!). It's been an incredible experience so far and I can't wait to show you all what's next!
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One of the most rewarding parts of being in this business is seeing your amazing babies in AXL! Please feel free to tag us (#axlbrand) to share your stories as it makes our day.
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Now...as a thanks to all of you who actually read all of that, please enjoy 25% with the code GREEN2016...through the end of the weekend!
 

Labor Day Sale

Last night of our 'everything-is-on-sale' Labor Day sale...up to 60% off until tomorrow. Get 'em before they're gone! Photo share from Kelly McKnight.

Behind The Scenes

Stripes for days...or for the whole summer. Striped Footies to drop this Sunday night...Tanks and Short Sleeves available now.

Striped Bodysuits

When cute gets carried away. New Striped Tank and Short Sleeve Bodysuits dropping this week...stay tuned...