May 28, 2016

Footies ›   Organic Cotton ›   Playtime ›  

Cutest Traveler

Traveling never looked so cute with a baby. Thanks for sharing your little one in our Storm Footie, Karim Jones.

Renegade Craft Fair

Super excited to be at Renegade Craft Fair this weekend in San Francisco! We're sharing a booth with neve and hawk so come say hi! Nothing over $30 on our end!

April 29, 2016

Basics ›   Footies ›   Modern ›   Organic Cotton ›   Playtime ›  

Sun's Out

Marlys Endo's little guy basking in the sun with AXL Brand!  

March 24, 2016

Basics ›   Footies ›   Modern ›   Organic Cotton ›   Playtime ›  

Some Favorites

Sarah Holmstrom's littles indulging in story time while flashing some of our favorite kid friendly company's. Bonnet by Briar, Paci Clip by NomiLu, dress by Nena & Co., rug by Rugs USA and lastly, our very own Fog Storm Footie.


Hey everyone! I thought I'd introduce myself to all the new folks here. I'm Ryan, the founder / owner of AXL Brand, here in beautiful San Francisco. That's me in the middle, surrounded by the two reasons I started AXL Brand: our 3-year-old, Gemma, and 4-year-old, Anderson. As new parents, we loved simple, modern basics and started dreaming of designing our own...with a strong commitment to manufacturing locally (here in San Francisco!) and using GOTS-certified organic cottons. As a former environmental scientist, creating an eco-friendly line is a top priority!
A little more about me...I'm into motorbikes, fly fishing and fixing things (house, cars, bikes...anything, really) and, of course, spending lots of time with my kids. If you've followed us for a while, you've probably noticed that Anderson and Gemma couldn't be more different...he came out all cars, trucks and sports...she came out dressed in pink, dancing and dreaming about princesses. They're the most amazing kids and I'm extremely thankful for being able to raise them while growing this company...something that wouldn't be possible without the unwavering support of the woman behind the kids and me (thanks, Jessica!). It's been an incredible experience so far and I can't wait to show you all what's next!
One of the most rewarding parts of being in this business is seeing your amazing babies in AXL! Please feel free to tag us (#axlbrand) to share your stories as it makes our day.
. a thanks to all of you who actually read all of that, please enjoy 25% with the code GREEN2016...through the end of the weekend!

February 03, 2016

Basics ›   Footies ›   Henley ›   Organic Cotton ›   Playtime ›  

Ridiculously Cute

Ridiculously cute...courtesy of the wonderful Amanda Jane Jones.

August 24, 2015

Basics ›   Footies ›   Henley ›   Modern ›   Organic Cotton ›  

Garvin and Co.

We are ALL about family at AXL Brand and this share from Jessica Garvin made our day. Cool and comfy...

Behind The Scenes

Stripes for days...or for the whole summer. Striped Footies to drop this Sunday night...Tanks and Short Sleeves available now.

Announcing Our Screen Printed Stripes

Sneak peek of what's been keeping us busy...our new screen printed stripes. They come in footies, jumpers and bodysuits. We think they're worth the wait. In the meantime, we'll be having a CRAZY Earth Day sale in a couple days to make room for the fresh stuff...stay tuned for more details...

January 26, 2015

Basics ›   Footies ›   Jumpers ›   Modern ›   Organic Cotton ›   Playtime ›  

Little Hip Squeaks Giveaway

We’re giving away $100 in AXL Brand store credit over on Little Hip Squeaks today...head over there for details on how to enter!

Fit Guide

While babies come in many shapes and sizes, our apparel only comes in six (see table below). Our items are snug fitting; we suggest ordering a size up if your baby is on the heavier or longer side of normal.


Size NB   6M 9M 12M 18M 24M
Length (inches) Up to 20 20 to 23 23 to 26 26 to 29 29 to 32 32 to 36
Weight (pounds) Up to 13 13 to 16 16 to 20 20 to 23 23 to 26 26 to 32