Some Favorites
Sarah Holmstrom's littles indulging in story time while flashing some of our favorite kid friendly company's. Bonnet by Briar, Paci Clip by NomiLu, dress by Nena & Co., rug by Rugs USA and lastly, our very own Fog Storm Footie.
Snaps
Have a great weekend, y'all... We love all these sweet moments captured by Marlys Endo. Check out our onesies, footies and jumpers and see why we've gone with snaps since we started AXL Brand. Get in there easy. As parents, we've loved all kinds of closures...depending on the kid, or even our mood that day. What's you favorite way to close a onesie, footie or jumper? Snaps, zipper, velcro, duct tape?
Introduction
Hey everyone! I thought I'd introduce myself to all the new folks here. I'm Ryan, the founder / owner of AXL Brand, here in beautiful San Francisco. That's me in the middle, surrounded by the two reasons I started AXL Brand: our 3-year-old, Gemma, and 4-year-old, Anderson. As new parents, we loved simple, modern basics and started dreaming of designing our own...with a strong commitment to manufacturing locally (here in San Francisco!) and using GOTS-certified organic cottons. As a former environmental scientist, creating an eco-friendly line is a top priority!.
A little more about me...I'm into motorbikes, fly fishing and fixing things (house, cars, bikes...anything, really) and, of course, spending lots of time with my kids. If you've followed us for a while, you've probably noticed that Anderson and Gemma couldn't be more different...he came out all cars, trucks and sports...she came out dressed in pink, dancing and dreaming about princesses. They're the most amazing kids and I'm extremely thankful for being able to raise them while growing this company...something that wouldn't be possible without the unwavering support of the woman behind the kids and me (thanks, Jessica!). It's been an incredible experience so far and I can't wait to show you all what's next!
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One of the most rewarding parts of being in this business is seeing your amazing babies in AXL! Please feel free to tag us (#axlbrand) to share your stories as it makes our day.
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Now...as a thanks to all of you who actually read all of that, please enjoy 25% with the code GREEN2016...through the end of the weekend!
Friday Vibes!
It's FRIDAY NIGHT!!! Thank you for capturing the vibe, Old Joy! Cutest babe rocking our Mint Henley Jumper.
Too Perfect!
I can't even caption this, it's so crazy perfect. Courtesy of the next-level talented Johnna Holmgren...
Throwback Thursday
Throwback Thursday with the supremely talented Claire Coffee...her handsome little man speaks my language.
Snow In The Sierra
Our favorite winter capture...from the lovely Kaila Walls while enjoying the snow in the Sierra.
Fit Guide
While babies come in many shapes and sizes, our apparel only comes in six (see table below). Our items are snug fitting; we suggest ordering a size up if your baby is on the heavier or longer side of normal.
| Size | NB | 6M | 9M | 12M | 18M | 24M |
| Length (inches) | Up to 20 | 20 to 23 | 23 to 26 | 26 to 29 | 29 to 32 | 32 to 36 |
| Weight (pounds) | Up to 13 | 13 to 16 | 16 to 20 | 20 to 23 | 23 to 26 | 26 to 32 |