A Word About Fit

As parents, we've dressed our babies/toddlers in many different brands. While struggling with proper fit seems to be the norm for parents (even within the same brand...), we've learned one thing: how we like our clothes to fit as adults and how we like them to fit our kids are not necessarily two different things. We always want our clothes longer and slimmer.

We were tired of the boxy and baggy trend in so many infant designs and wanted snugger-fitting loungewear for better coverage, freedom of movement and proper layering.

Our long sleeve shirts are made to stay long on the arms, with just enough width to stay where they need to be. They're long in the body to allow for tucking and to prevent visible diapers. Our bodysuits, jumpers and footies are made snug-fitting to make moving around less cumbersome. Layering is easy without all the extra material too. 

Oh...and they look good too.

Ryan Lafrenz
Ryan Lafrenz


Fit Guide

While babies come in many shapes and sizes, our apparel only comes in six (see table below). Our items are snug fitting; we suggest ordering a size up if your baby is on the heavier or longer side of normal.


Size NB   6M 9M 12M 18M 24M
Length (inches) Up to 20 20 to 23 23 to 26 26 to 29 29 to 32 32 to 36
Weight (pounds) Up to 13 13 to 16 16 to 20 20 to 23 23 to 26 26 to 32