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Sunday Selfie

Happy Sunday! May your day be as happy as these two. Love this selfie from Fox Meets Bear and happy to see AXL Brand included!

Keeping It Simple

Keep it simple. Miles in an AXL Brand original Storm Bodysuit that pairs nicely with Briar Handmade bonnets. His big sister Jane is doing a swell job coordinating their outfits! ?: Amanda Jane Jones. 
 

KIDOLO

KIDOLO - Celebrating little humans and the grown ups who raise them.

We couldn't be happier to be featured on the KIDOLO blog this week. Head over there for a glimpse behind AXL Brand...and other amazing brands too! 

 

Some Favorites

Sarah Holmstrom's littles indulging in story time while flashing some of our favorite kid friendly company's. Bonnet by Briar, Paci Clip by NomiLu, dress by Nena & Co., rug by Rugs USA and lastly, our very own Fog Storm Footie.
 

Introduction

Hey everyone! I thought I'd introduce myself to all the new folks here. I'm Ryan, the founder / owner of AXL Brand, here in beautiful San Francisco. That's me in the middle, surrounded by the two reasons I started AXL Brand: our 3-year-old, Gemma, and 4-year-old, Anderson. As new parents, we loved simple, modern basics and started dreaming of designing our own...with a strong commitment to manufacturing locally (here in San Francisco!) and using GOTS-certified organic cottons. As a former environmental scientist, creating an eco-friendly line is a top priority!
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A little more about me...I'm into motorbikes, fly fishing and fixing things (house, cars, bikes...anything, really) and, of course, spending lots of time with my kids. If you've followed us for a while, you've probably noticed that Anderson and Gemma couldn't be more different...he came out all cars, trucks and sports...she came out dressed in pink, dancing and dreaming about princesses. They're the most amazing kids and I'm extremely thankful for being able to raise them while growing this company...something that wouldn't be possible without the unwavering support of the woman behind the kids and me (thanks, Jessica!). It's been an incredible experience so far and I can't wait to show you all what's next!
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One of the most rewarding parts of being in this business is seeing your amazing babies in AXL! Please feel free to tag us (#axlbrand) to share your stories as it makes our day.
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Now...as a thanks to all of you who actually read all of that, please enjoy 25% with the code GREEN2016...through the end of the weekend!
 

Friday Vibes!

It's FRIDAY NIGHT!!! Thank you for capturing the vibe, Old Joy! Cutest babe rocking our Mint Henley Jumper.

Too Perfect!

I can't even caption this, it's so crazy perfect. Courtesy of the next-level talented Johnna Holmgren...

Throwback Thursday

Throwback Thursday with the supremely talented Claire Coffee...her handsome little man speaks my language.

Jammies and Boots

Jammies and boots!!! Amazing capture by Oldjoy... 

Cool As Can Be

The amazing Chrissy Powers...cool as can be.