May 31, 2013

Basics ›   Jumpers ›   Organic Cotton ›  

Cameo on Disney Baby

Paul is looking great on Disney Baby in our organic cotton Jumper in Tangerine:

May 17, 2013

Basics ›   Jumpers ›   Modern ›   Organic Cotton ›  

DesignHER Momma - Favorite Things

Hilarious read from Emily at DesignHER Momma. We're thrilled to see our organic cotton Jumpers made it on her list of Favorite Things.

May 16, 2013

Basics ›   Organic Cotton ›   Shirt ›  

Ladys & Gents

Cover boy wearing our Long Sleeve Shirt in Tangerine on Ladys & Gents:

May 10, 2013

Basics ›   Jumpers ›   Modern ›   Organic Cotton ›   Shirt ›  

Natural Mommie - AXL Brand Review

One of our favorite blogs and mommies (Natural Mommie) has some very nice things to say about our modern organic cotton Jumpers and Long Sleeve Shirts:


May 06, 2013

Basics ›   Modern ›   Organic Cotton ›  

In Production...

One of our favorite things about manufacturing locally is that we are involved in the process from start to finish. The skill and expertise that goes into creating one your baby's favorite garments is astonishing.

Our signature AXL logo finding its home.

Joining panels for the Footie and Jumper.

Fog ribbing finishing off the edges. 

Just a pop of color.

May 03, 2013

Basics ›   Jumpers ›   Organic Cotton ›  

The Simple Moms - AXL Brand Review

Check out a review of AXL Brand on The Simple Moms. We're glad they love our stuff and we have to say...the little guy looks great in our organic cotton Jumper.


April 16, 2013

Modern ›   Organic Cotton ›  

Back to Nature

Living and working in San Francisco can present as many challenges as opportunities. As a parent, one of the more difficult things for me is wanting our kids to have as many "similar" experiences as to those we had when we were young. Like spending time in a wilder landscape. In the forest or in a meadow. With the sounds of nature and with the critters. goats!

April 10, 2013

Bodysuits ›   Fit ›   Modern ›   Organic Cotton ›   Shirt ›  

A Word About Fit

As parents, we've dressed our babies/toddlers in many different brands. While struggling with proper fit seems to be the norm for parents (even within the same brand...), we've learned one thing: how we like our clothes to fit as adults and how we like them to fit our kids are not necessarily two different things. We always want our clothes longer and slimmer.

We were tired of the boxy and baggy trend in so many infant designs and wanted snugger-fitting loungewear for better coverage, freedom of movement and proper layering.

Our long sleeve shirts are made to stay long on the arms, with just enough width to stay where they need to be. They're long in the body to allow for tucking and to prevent visible diapers. Our bodysuits, jumpers and footies are made snug-fitting to make moving around less cumbersome. Layering is easy without all the extra material too. 

Oh...and they look good too.

Welcome to AXL Brand

We want only the best for our children. And your children too. We searched high, low and in-between for the softest, most comfortable organic cotton on the planet. Sewn with love and tender obsession, our products are made to last - durable, simple and modern. And oh yeah, they feel and look great too.

Please Join Our Newsletter or visit our social media pages for updates regarding new colors and styles.

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Fit Guide

While babies come in many shapes and sizes, our apparel only comes in six (see table below). Our items are snug fitting; we suggest ordering a size up if your baby is on the heavier or longer side of normal.


Size NB   6M 9M 12M 18M 24M
Length (inches) Up to 20 20 to 23 23 to 26 26 to 29 29 to 32 32 to 36
Weight (pounds) Up to 13 13 to 16 16 to 20 20 to 23 23 to 26 26 to 32