Too Perfect!
I can't even caption this, it's so crazy perfect. Courtesy of the next-level talented Johnna Holmgren...
Throwback Thursday
Throwback Thursday with the supremely talented Claire Coffee...her handsome little man speaks my language.
Labor Day Sale
Last night of our 'everything-is-on-sale' Labor Day sale...up to 60% off until tomorrow. Get 'em before they're gone! Photo share from Kelly McKnight.
Babesta Beat
Revisiting one of our favorite publications...Babesta's Babesta Beat. It's still summer and there's lots of cool stuff there to get us through these next couple of months...
NCW Magazine Finalist
We are proud to announce that AXL Brand's Cobalt Henley Jumper has been selected as a Finalist for the NCW Magazine 2015 Eco-Excellence Awards! If you could spare a moment to vote, we would really appreciate it, (hint...we're in the bottom row)!
A Salute to Dads Giveaway
The fun starts today! We've teamed up with our friends at Comfort Cam, Comotomo Baby, Daddy & Company and Belly Buds to host A Salute to Dads Giveaway for Fathers Day! Win more than $300 in prizes from 5 great brands with dads at the helm!
Behind The Scenes
Stripes for days...or for the whole summer. Striped Footies to drop this Sunday night...Tanks and Short Sleeves available now.
Fit Guide
While babies come in many shapes and sizes, our apparel only comes in six (see table below). Our items are snug fitting; we suggest ordering a size up if your baby is on the heavier or longer side of normal.
| Size | NB | 6M | 9M | 12M | 18M | 24M |
| Length (inches) | Up to 20 | 20 to 23 | 23 to 26 | 26 to 29 | 29 to 32 | 32 to 36 |
| Weight (pounds) | Up to 13 | 13 to 16 | 16 to 20 | 20 to 23 | 23 to 26 | 26 to 32 |